google-site-verification=FwWgr8gkWnR5u-K1y1YdeM25WUXMNFW6HCHoYOtQhVg Peloton's PR Crisis and What It Did Wrong, Plus How to Make the Post-Pandemic Workplace More Welcoming for Women - Talking Shop Podcast

Episode 55

Episode #55: Peloton's PR Stumbles and Creating a Fairer Post-Pandemic Workplace

Peloton, that premium brand that makes pricey exercise equipment for wealthy urbanites, has a knack for finding itself in the news for the wrong reasons. You may recall a television commercial that featured a man buying his wife a Peloton for Christmas, which thrust the company into social media wars. Now the problem is much worse: a six-year old child died, and dozens of others were injured, from the Tread+ treadmill marketed by Peloton. The company denied any problems at first, which wasn't exactly smart. It got a lot worse after that, giving us an excellent "what not to do" case study. It's these ones that we love to get into!

Ewan raises the issue of women in the workplace, and how they have suffered much more than other groups during the pandemic. He brings up some potential solutions to the problem, one of which could be opening the door to more remote work.

The hosts also discuss Cam's second Pfizer shot, which was given about an hour before recording, Ewan's recommendation of a television commercial, and a darkly funny comedy called "Why Women Kill."

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Links and Show Notes

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Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Canada.

Cam MacMurchy is a corporate communications executive with a multinational technology company listed in Hong Kong and curator of the Digital Bits PR and Communications newsletter. He also contributes to Apple news website 9to5Mac and shares his thoughts on PR, media, travel, and technology on his website.

About the Podcast

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Talking Shop Podcast
Hiring, firing, and navigating the future of work