The pandemic has shaped or impacted nearly every business over the past year, including how PR professionals use social media and other digital tools to get their messages out. This episode marks the first time we've done a "State of Social Media for Corporations", and it contains some surprising trends. Social media use by Fortune 500 companies has actually declined quite significantly since 2019, with Twitter, Facebook, Instagram, and YouTube all trending down. What are companies turning to instead? You might be surprised.
As the post-pandemic economic recovery begins in many parts of the world, the job market is also expected to heat up. Ewan takes us into the world of employment contracts and what applicants should look out for if offered a job. He's got some excellent, practical tips on how to negotiate your benefits package and properly review the offer of employment and contract.
Plus: the radical changes in Hong Kong are picking up speed, and revisiting the greatness of the 1990s Chicago Bulls.
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Links and Show Notes
- Going Live Online: The State of Live Streaming and the Opportunities for Brands - Forbes
- Almost 4 Billion Hours Watched as Live Streaming Industry Benefits from Lockdown - Digital TV Europe
- 10 Powerful Podcast Statistics You Need to Know in 2021 - Oberlo
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Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Ontario, Canada.
Cam MacMurchy is a corporate communications executive with a multinational technology company listed in Hong Kong and curator of the Digital Bits PR and Communications newsletter. He also contributes to Apple news website 9to5Mac and shares his thoughts on PR, media, travel, and technology on his website.