Episode 19

Published on:

17th Aug 2020

Episode #19: McDonald's Plunged Into Crisis Over Serial-Dating CEO, Why His Severance is Threatened, How to Manage Crises on Social Media, and the Booming 1980s Adult Film Industry

We dissect the fascinating case of former McDonald's CEO Steve Easterbrook, who was fired last year for having a consensual relationship with an employee in violation of the company's policies. Fast forward to this week, when McDonald's management announced they uncovered other relationships and sued Easterbrook to claw back his severance package. We'll explain why this case is groundbreaking, and take a look at the fascinating legal and PR implications.

Then Cam dives into social media, particularly how companies should plan for a crisis. He shares a number of tips to lower risk and make sure companies are communicating effectively online.

Also: a look at Norsemen on Netflix, an incredible podcast on the 1980s adult film industry and scandal that nearly brought it to its knees, and a few jokes at Quibi's expense!

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Show Notes and Links

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Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Ontario, Canada.

Cam MacMurchy is the director of global communications with one of the biggest technology companies in the world, which is listed in Hong Kong. He is also the curator of the Digital Bits PR and Communications newsletter and blogs at CamMacMurchy.com.

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About the Podcast

PR & Law
Hosted by Cam and Ewan
A podcast that dives deep into the world of news, scandals, conflicts, and embarrassments each week, then dissects it from a legal and PR point of view. Along the way, there's a lot of practical legal and PR information that people can actually use. It's recorded live each week from Hong Kong and Toronto.

We also love to take questions! Whether it's about employment law, PR, or anything else, just tag us on social media with #PRLawPod and we'll answer your question on the show.

The podcast is published each week on Sunday afternoon Eastern Time / Monday morning in Hong Kong.

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