Episode 15

Published on:

20th Jul 2020

Episode #15: Can You be Forced to Wear a Mask? Also: PR Tips from a Veteran Spin Doctor, Canada v. USA, Trump's Twitter, and a Homeless Baseball Team

Lessons from the world of PR and employment law are more pertinent than ever, especially as the pandemic continues to spread rapidly across the US and now in Hong Kong, too. Ewan provides a definitive answer on whether stores can make you wear a mask, and when a person might have a legitimate case to ignore the policy.

Then we dive into some PR lessons from 30-year PR veteran Edward Segal, the author of a new book called "Crisis Ahead: 101 Ways to Prepare For and Bounce Back from Disasters, Scandals, and Other Emergencies". We dissect some of his key takeaways, including advice for companies on managing a #MeToo crisis, monitoring social media 24/7, why it's important to engage with reporters, and whether to even think about getting involved with Twitter.

We also discuss the feelings on both sides of the Canada-US border and how COVID-19 has left the Toronto Blue Jays baseball team without a place to play.

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Links and Sources


Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Ontario, Canada.

Cam MacMurchy is a corporate communications executive with a multinational technology company listed in Hong Kong and curator of the Digital Bits PR and Communications newsletter.

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About the Podcast

PR & Law
Hosted by Cam and Ewan
A podcast that dives deep into the world of news, scandals, conflicts, and embarrassments each week, then dissects it from a legal and PR point of view. Along the way, there's a lot of practical legal and PR information that people can actually use. It's recorded live each week from Hong Kong and Toronto.

We also love to take questions! Whether it's about employment law, PR, or anything else, just tag us on social media with #PRLawPod and we'll answer your question on the show.

The podcast is published each week on Sunday afternoon Eastern Time / Monday morning in Hong Kong.

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About your hosts

Cam MacMurchy

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Cam has more than 13 years of experience in corporate and digital communications including senior leadership roles at large listed companies such as MTR, HKEX, and Tencent. He was a journalist in a past life, and still contributes to popular Apple news website 9to5Mac.com and curates a regular newsletter on PR and communications called Digital Bits. He also co-founded and lead The Nanfang, a popular China news and social site, with Ewan from 2011 to 2016.

Ewan Christie

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Ewan is a founding Partner at Duntrune LLP in Toronto, Ontario, Canada, a boutique litigation firm specializing in Employment Law. He was also a co-founder of The Nanfang, a popular news and information site based in Southern China from 2011-2016.